Resources
Digital Marketing Resources, hints, tips and resources to help your Marketing and general advice to help
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Digital Marketing Terminology Simplified
Digital Marketing Terminology SimplifiedI believe in simplifying things as much as possible as often as possible and removing the business jargon at all costs. So to start with what actually is digital marketing - it's the activity of turning your marketing strategy...
What is SEO
What is SEO“Search engine optimization is the practice of optimizing your web pages to increase your website’s visibility organically in the search engine result pages (SERPs).” Maybe a better way of putting it is -Imagine a customer walks into a Book Shop (The...
Marketing in 2023
Some Marketing basics in 2023Doing Marketing well is business critical, so the best thing to do is make it simple. It means you are more likely to do it, and do it well. So what is Marketing in a nutshell -1. Work out who you are and what you do.2. Identify your key...
Starting a Creative Business?
Starting a Creative Business?Looking to start a business and not sure if you should learn all you need to know about running a business or outsource the skills you don’t have? It’s a question that can be answered based on a number of conditions. 1. Do you have...
Downsizing for growth
Downsizing for growthThroughout my career in business and management, I have read many books, articles and listened to people at seminars talk of their experience and give their take on the best thing if you wanted to grow your business. More often than not I chose to...
The User Experience
The User ExperienceUX - What is it?It’s maybe not what you are thinking - UX, stands for User Experience.UX is so central to your business, having even a basic understanding of UX seems absolutely essential.So lets have a quick dive in and see how little you might not...
Photographic Image Ownership and Copyright
Around the World, Copyright is a contentious issue and is defined differently. The Dictionary definition of Copyright is "the exclusive and assignable legal right, given to the originator for a fixed number of years, to print, publish, perform, film, or record...